Here at Clark Marine, we value our certifications in every aspect of our business. We strive for excellence in all areas. These certifications have become the foundation of our business. Through the works of attaining them, we have been able to build and grow to where we are today.
Below I will be describing engine company certifications, authorizations, and what it means to you if your dealer is neither.
Certifications are through third party manufacturers. They set criteria based on advanced technical education, available parts inventory, facility management, standards of operation, and of course the Customer Service Index (CSI).
To become certified, all of the aforementioned criteria need to be met or exceeded. These are the dealers that the manufacturer would prefer you chose to do business with. They represent the best in their markets.
Being an Authorized Dealer is also vital to growth and strength. This is where the third party manufacturers give businesses the right to sell their products, they are able to order parts and obtain technical advice through them. Most authorized dealers are required to meet a bare minimum in technical education so as to perform limited warranty work. Some authorized dealers are better than others.
This brings us to the ‘not at all’ dealer. Not at all dealers are neither certified nor even authorized. Most cases they are selling products without specific rights of the manufacturer. They acquire the products through third party vendors.
Unfortunately, there are a number of dealers in our market without certifications or authorizations. Although they can sell you a valuable boat, they fall short in their follow up work for you. They will not be able to give you the same kind of engine service.
While shopping during this boat show season, I would personally suggest that you ask dealers about their certifications and authorizations. Your complete enjoyment may one day hinge on their status.
As for Clark Marine, we are a Premier Certified Dealer of Mercury Outboards, Mercruiser Stern Drives, and Motor Guide Trolling Motors.
We are an authorized dealer in good standings with Evinrude, Honda, and Yamaha Outboards.
Thank you for reading this post. I look forward to seeing you at the shows!